Blog Posts
Behind the Claims: How Real-World Data Shapes Health Product Credibility
In the competitive wellness industry, backing up health claims with solid scientific evidence is key to credibility and regulatory compliance.
But how do you get started?
Best Practices for Real-World Health Studies
Real-world health studies are essential for understanding how medical treatments work outside clinical trials, offering insights into their effectiveness, safety, and cost-efficiency. This article explores key strategies for effective study design, participant recruitment, and data collection to ensure credible and actionable outcomes.
Wearable Tech: The New Frontier in Health Research
Wearable technology, like the Oura Ring and Whoop, has transformed health research by providing real-time data on metrics such as heart rate, sleep, and activity levels. These devices offer continuous monitoring and real-world data collection, enhancing study quality despite challenges in data accuracy and privacy.